Tag: The Racing Car

The “Galleria Ford” logo was one of those times where I lacked a nice photo example in my archives. Galleria Ford was a racing sponsor in 1988 and 1989, so I just did the best I could with what I had.

[2018]

This is the logo that got my curiosity going. From 1987 through 1989 (and 1993) Montgomery Ward was a racing sponsor. Each season the logo arrangement for MW would change. Of these three different styles, I prefer the 1989 version.

Surprisingly the MW design is based on a regular typeface, but features a sprinkling of individual stylized letters to make their logo unique.

[2018]

It appears 1988 introduced new Sports Car Club of America (SCCA) logos. 1989 was the final year for the Showroom Stock GT class as a Pro Series. Starting in 1990 SSGT became a Club Series with a grassroots feel (less money). The SCCA used box-stock typefaces for their late-80s and early-90s era of logos.

[2018]

The General Tire text logos were a nonissue. They were discovered be be a box-stock typeface. Just had to find the font. When reviewing General Tire advertisements from the 1980s, some ads used large spaces between letters while others were squeezed. Much like the 1986 vs. 1987-89 door decals on racing cars.

[2018]

Purolator Filters… another one I fudged with a downloaded vector Purolator corporate logo and a homegrown “Filters” tag added to the bottom. This would be 1989 racing decal… for those keeping score.

[2018]

For the Walker DynoMax logo I copied two corporate logos and combined them. No overdone effort on my park. The WALKER logo has changed since the 1980s to feature italicized font.

All the DynoMax print material I’ve seen to date use the merging letters and when Dyno is “open” without a fill; I have not seen it with complete outlines like used on 1988-89 racing cars. So, this may have been a race team modified logo.

[2018]

The Escort radar detector banner was straight up Helvetica / Helvetica Neue. No big deal.

[2018]

All of the 1986 through 1989 “Team Cars” had large SALEEN MUSTANG call-outs on both the front bumper cover and rear spoiler. I prefer the 1989 style, but completing both graphic projects were mainly a task in searching typeface listings and mimicking spacing. A few tweaks can still be made.

[2018]

I thought this would be easier than it was. Thinking I could find a selection of typeface examples for text. It took like 3-4 different typefaces and modifications to individual letters to get close. Like how my “G” in GT was originally an “O.” Not 100%, but close enough.

[2018]

I have more confidence in recreating text/font layouts then I do with recreating illustrated logos. In the 1987 & 1988, Hunter equipment had a prominent decal with their corporate logo on each front fender. For 1989 Ford Authorized Remanufacted took over this spot. With few detailed examples of the “old” Hunter logo in my archive, I decided to recreate the FAM logos.

FAM callouts were stuck to each front fender and rear quarter panel with a full line of text on the front air damn. After searching through typefaces, I believe I have a fairly close representation.

As a curiosity side note: The 1989 racing cars used large color FAM decals, while the collection of display/promo racing cars with updated 1989 sponsors used smaller b&w FAM decals.

Also misc racing teams in 1989 with FAM support used slightly different decals and fonts… so each racing team may have been responsible for decal creation.

[2018]