SOEC – Saleen Performance T-Shirt

To celebrate Saleen Automotives’ rich production car history from the late 1980s and early 1990s, Saleen Owners and Enthusiasts Club did a limited run of tee-shirts with the original Saleen corporate logos.

SOEC Retro-inspired Saleen Performance Corporate Tee
SOEC Retro-inspired Saleen Performance Corporate Tee

Task: Create a limited-edition, retro-inspired t-shirt that celebrates Saleen Performance early production car heritage.

Solution: Recreate each vintage logo of final shirt design. The 1988-98 Saleen corporate logos were no-longer on file.

Quantity: 50 units.
Software Used: Adobe Illustrator

SOEC SP Corporate Tee sample rendering.
SOEC SP Corporate Tee sample rendering.

[2018]

SOEC – AutoExpress T-Shirt

To celebrate Saleen Automotives’ rich racing history from the late 1980s, Saleen Owners and Enthusiasts Club did a limited run of tee-shirts with the original Saleen and AutoExpress sponsor logos.

SOEC Retro-inspired 1989 Saleen Autosport Racing T.
SOEC Retro-inspired 1989 Saleen Autosport Racing Tee.
Original 1989 Saleen Mustang competition vehicle.
Original 1989 Saleen Mustang competition vehicle.

Task: Create a limited-edition, retro-inspired t-shirt that celebrates Saleen Autosport early racing heritage, General Tire Motorsports & Montgomery Ward AutoExpress service centers.

Solution: Recreate each vintage logo of final shirt design. The 1988-98 Saleen corporate logos were no-longer on file as a digital design and AutoExpress service centers were out-of-business for decades. The tri-color “swoop” was my interpretation of the 1987-89 General Tire Motorsports paint scheme.

Quantity: 50 units.
Software Used: Adobe Illustrator

SOEC AutoExpress Tee sample rendering.
SOEC AutoExpress Tee sample rendering.

[2017]