Photography + Design + Communication
Task: Create an “official” Instagram account for Saleen Owners and Enthusiasts Club marketing use under SaleenClub username. This Instagram account would be used to share upcoming event announcements and to keep enthusiasts active in their downtime.
Launch Date: June 2015
[2015]
Task: Offer a fresh face with new brand awareness.
Solution: Employed the new wreath design, that was mainly used for both web & paper materials, to become a new decal.
Size: 3 inch die-cut
Quantity: 3,000 (est.).
Software Used: Adobe Illustrator
[2015]
Task: Revamp aging website for the Saleen Owners and Enthusiasts Club. Previous website was a collection of static HTML pages created in 2005. Idea was to create a new website, using WordPress, that would streamline content updates and highlight featured front-page articles.
Solution: Based website update on WordPress Twenty Fourteen theme. Modified style sheet and page code (with custom child theme) in order to house document archives and vehicle production data from previous website. It was determined this was the best method to speed up the launch date of new site. All features would be located at the URL soec.org .
Project Date: 2014
Software Used: Adobe Illustrator, Adobe Photoshop
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Pictured:
– The 2014 homepage
– Sample content page
– Sample modified page to house production data
[2014]
Task: Create a new, modern logo for the Saleen Owners and Enthusiasts Club.
Solution: Re-purposed “wreath” art from 2008 S302 Sterling Edition production vehicle. Created custom Saleen corporate “S” logo for inclusion in the center. Wrapped both elements with text featuring group name, URL and established year.
Software Used: Adobe Illustrator
[2012]