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SOEC – Saleen SCORCHER T-Shirt

To celebrate Saleen Automotives’ rich racing history, Saleen Owners and Enthusiasts Club did a limited run of tee-shirts with the original Saleen and SCORCHER sponsor logos.

SOEC Retro-inspired 1991 Saleen Autosport Racing Tee.
SOEC Retro-inspired 1991 Saleen Autosport Racing Tee.
1991 Saleen Mustang competition vehicle.
1991 Saleen Mustang competition vehicle.

Task: Create a limited-edition, retro-inspired t-shirt that celebrates Saleen Autosport racing heritage from 1991, the Champion “Scorcher” series battery.

Solution: Recreate each vintage logo of final shirt design. The 1988-98 Saleen corporate logos were no-longer on file.

Quantity: 50 units.
Software Used: Adobe Illustrator

SOEC SCORCHER Tee sample rendering.
SOEC SCORCHER Tee sample rendering.

[2018]

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SOEC – Saleen SCORCHER T-Shirt – Advertising & Marketing

Task: Create marketing graphics for the sale and promotion of Saleen Owners and Enthusiasts Club ‘Saleen SCORCHER’ t-shirt. These promo graphics were for posting on social media such as Instagram and Facebook.

Solution: The ‘Saleen SCORCHER’ t-shirt was part of the SOEC Legacy series of clothing and it was my desire to celebrate the 1991 Saleen Autosport racing team.

Software Used: Adobe Illustrator & Adobe Photoshop

SOEC Saleen Scorcher Tee marketing graphic – Instagram use
SOEC Saleen Scorcher Tee marketing graphic – Instagram use

[2018]

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SOEC – SP Corporate T-Shirt – Advertising & Marketing

Task: Create marketing graphics for the sale and promotion of Saleen Owners and Enthusiasts Club ‘Saleen Performance’ t-shirt. These promo graphics were for posting on social media such as Instagram and Facebook.

Solution: The ‘Saleen Performance’ t-shirt was part of the SOEC Legacy series of clothing and it was my desire to reintroduce the original corporate logos.

Software Used: Adobe Illustrator & Adobe Photoshop

SOEC Saleen Performance Tee marketing graphic – Facebook & Web Forum use
SOEC Saleen Performance Tee marketing graphic – Facebook & Web Forum use
SOEC Saleen Performance Tee marketing graphic – Instagram use
SOEC Saleen Performance Tee marketing graphic – Instagram use

[2018]

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SOEC – Saleen Performance T-Shirt

To celebrate Saleen Automotives’ rich production car history from the late 1980s and early 1990s, Saleen Owners and Enthusiasts Club did a limited run of tee-shirts with the original Saleen corporate logos.

SOEC Retro-inspired Saleen Performance Corporate Tee
SOEC Retro-inspired Saleen Performance Corporate Tee

Task: Create a limited-edition, retro-inspired t-shirt that celebrates Saleen Performance early production car heritage.

Solution: Recreate each vintage logo of final shirt design. The 1988-98 Saleen corporate logos were no-longer on file.

Quantity: 50 units.
Software Used: Adobe Illustrator

SOEC SP Corporate Tee sample rendering.
SOEC SP Corporate Tee sample rendering.

[2018]

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SOEC – AutoExpress T-Shirt – Advertising & Marketing

Task: Create marketing graphics for the sale and promotion of Saleen Owners and Enthusiasts Club AutoExpress t-shirt. These promo graphics were for posting on social media such as Instagram and Facebook.

Solution: The AutoExpress t-shirt was part of the SOEC Legacy series of clothing and it was my desire to have a colorful ’80s theme when these graphics debuted.

Software Used: Adobe Illustrator & Adobe Photoshop

SOEC AutoExpress Tee marketing graphic - Facebook & Web Forum use
SOEC AutoExpress Tee marketing graphic – Facebook & Web Forum use
SOEC AutoExpress Tee marketing graphic - Instagram use
SOEC AutoExpress Tee marketing graphic – Instagram use

[2017]

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SOEC – AutoExpress T-Shirt

To celebrate Saleen Automotives’ rich racing history from the late 1980s, Saleen Owners and Enthusiasts Club did a limited run of tee-shirts with the original Saleen and AutoExpress sponsor logos.

SOEC Retro-inspired 1989 Saleen Autosport Racing T.
SOEC Retro-inspired 1989 Saleen Autosport Racing Tee.
Original 1989 Saleen Mustang competition vehicle.
Original 1989 Saleen Mustang competition vehicle.

Task: Create a limited-edition, retro-inspired t-shirt that celebrates Saleen Autosport early racing heritage, General Tire Motorsports & Montgomery Ward AutoExpress service centers.

Solution: Recreate each vintage logo of final shirt design. The 1988-98 Saleen corporate logos were no-longer on file as a digital design and AutoExpress service centers were out-of-business for decades. The tri-color “swoop” was my interpretation of the 1987-89 General Tire Motorsports paint scheme.

Quantity: 50 units.
Software Used: Adobe Illustrator

SOEC AutoExpress Tee sample rendering.
SOEC AutoExpress Tee sample rendering.

[2017]

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SOEC – 25th Anniversary Celebration Card

Our 25th Anniversary promotional cards were well received by participants of Fabulous Fords Forever 2017. Happy Birthday!

SOEC 25th Anniversary postcard.
SOEC 25th Anniversary postcard.

Task: Create a promotional postcard to celebrate the 25th Anniversary of Saleen Owners and Enthusiasts Club. Postcard production was for the 2017 Fabulous Fords Forever car show at Knott’s Berry Farm.

Solution: Locate original color negative scan of a famously promoted 1990 Saleen Mustang and search my archives for Greg Wackett’s photography from the first official SOEC meet & greet weekend.

Size: 5.5×8.5
Stock: 14 pt. cardstock gloss
Quantity: 200 units
Software Used: Adobe Illustrator & Adobe Photoshop

Scan color slide from Saleen Automotive.
Scan color slide from Saleen Automotive.
My version after color enhancement and layer masks.
My version after color enhancement and layer masks.

[2017]

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SOEC – Instagram Videos

Task: Make video posts from Saleen Owners and Enthusiasts Club Instagram page easily identifiable.

Solution: Create an Adobe Premiere Pro template for short video edits. This template would exclusively be used Instagram video posts. Much like the photo overlays, these would easily identify SOEC content to followers.

Size: 640px/640px
Software Used: Adobe Premiere, Adobe Illustrator & Adobe Photoshop

[2016]

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SOEC Decal – Legacy Version (1992 & 2015)

Early B&W test print of recreation 1992 SOEC logo
Early B&W test print of recreation 1992 SOEC logo

Task: Recreate the original 1992 Saleen Owners and Enthusiasts Club logo for use on a retro screen print decal.

Solution: Start by recreating the original 1988-98 Saleen corporate “S” logo. Then try and find a match for the curved font.

Size: Custom 3 inch die-cut with flat bottom. A custom die was produced to create a flat bottom decal.
Quantity: 3,000 (est.).
Software Used: Adobe Illustrator

Final artwork for what became known as the "Legacy '92 SOEC decal"
Final artwork for what became known as the “Legacy ’92 SOEC decal”
Original early 1990s SOEC decal. One of my samples.
Original early 1990s SOEC decal. One of my samples.

[2015]

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SOEC – Instagram Templates

SOEC Instagram
SOEC Instagram

Task: Make posts from the newly created Saleen Owners and Enthusiasts Club Instagram page easily identifiable in follower feeds.

Solution: Create two png photo overlays with hashtags #SaleenClub and #SaleenAddiction for bulk use of image posts. “#SaleenClub” would be used for original club content while “#SaleenAddiction” would be used for content submitted by followers or by second and third parties. Both overlays would feature a simplified club logo at top-center.

Size: 640px/640px
Software Used: Adobe Illustrator & Adobe Photoshop

SOEC Instagram overlays - #SaleenClub #SaleenAddiction
SOEC Instagram overlays – #SaleenClub #SaleenAddiction

[2015]