Photography + Design + Communication
Task: Recreate the original 1992 Saleen Owners and Enthusiasts Club logo for use on a retro screen print decal.
Solution: Start by recreating the original 1988-98 Saleen corporate “S” logo. Then try and find a match for the curved font.
Size: Custom 3 inch die-cut with flat bottom. A custom die was produced to create a flat bottom decal.
Quantity: 3,000 (est.).
Software Used: Adobe Illustrator
[2015]
Task: Make posts from the newly created Saleen Owners and Enthusiasts Club Instagram page easily identifiable in follower feeds.
Solution: Create two png photo overlays with hashtags #SaleenClub and #SaleenAddiction for bulk use of image posts. “#SaleenClub” would be used for original club content while “#SaleenAddiction” would be used for content submitted by followers or by second and third parties. Both overlays would feature a simplified club logo at top-center.
Size: 640px/640px
Software Used: Adobe Illustrator & Adobe Photoshop
[2015]
Task: Offer a fresh face with new brand awareness.
Solution: Employed the new wreath design, that was mainly used for both web & paper materials, to become a new decal.
Size: 3 inch die-cut
Quantity: 3,000 (est.).
Software Used: Adobe Illustrator
[2015]
Task: Revamp aging website for the Saleen Owners and Enthusiasts Club. Previous website was a collection of static HTML pages created in 2005. Idea was to create a new website, using WordPress, that would streamline content updates and highlight featured front-page articles.
Solution: Based website update on WordPress Twenty Fourteen theme. Modified style sheet and page code (with custom child theme) in order to house document archives and vehicle production data from previous website. It was determined this was the best method to speed up the launch date of new site. All features would be located at the URL soec.org .
Project Date: 2014
Software Used: Adobe Illustrator, Adobe Photoshop
~~~~
Pictured:
– The 2014 homepage
– Sample content page
– Sample modified page to house production data
[2014]
Task: Create a new, modern logo for the Saleen Owners and Enthusiasts Club.
Solution: Re-purposed “wreath” art from 2008 S302 Sterling Edition production vehicle. Created custom Saleen corporate “S” logo for inclusion in the center. Wrapped both elements with text featuring group name, URL and established year.
Software Used: Adobe Illustrator
[2012]