SOEC – Saleen SCORCHER T-Shirt – Advertising & Marketing

Task: Create marketing graphics for the sale and promotion of Saleen Owners and Enthusiasts Club ‘Saleen SCORCHER’ t-shirt. These promo graphics were for posting on social media such as Instagram and Facebook.

Solution: The ‘Saleen SCORCHER’ t-shirt was part of the SOEC Legacy series of clothing and it was my desire to celebrate the 1991 Saleen Autosport racing team.

Software Used: Adobe Illustrator & Adobe Photoshop

SOEC Saleen Scorcher Tee marketing graphic – Instagram use
SOEC Saleen Scorcher Tee marketing graphic – Instagram use

[2018]

SOEC – SP Corporate T-Shirt – Advertising & Marketing

Task: Create marketing graphics for the sale and promotion of Saleen Owners and Enthusiasts Club ‘Saleen Performance’ t-shirt. These promo graphics were for posting on social media such as Instagram and Facebook.

Solution: The ‘Saleen Performance’ t-shirt was part of the SOEC Legacy series of clothing and it was my desire to reintroduce the original corporate logos.

Software Used: Adobe Illustrator & Adobe Photoshop

SOEC Saleen Performance Tee marketing graphic – Facebook & Web Forum use
SOEC Saleen Performance Tee marketing graphic – Facebook & Web Forum use
SOEC Saleen Performance Tee marketing graphic – Instagram use
SOEC Saleen Performance Tee marketing graphic – Instagram use

[2018]

SOEC – AutoExpress T-Shirt – Advertising & Marketing

Task: Create marketing graphics for the sale and promotion of Saleen Owners and Enthusiasts Club AutoExpress t-shirt. These promo graphics were for posting on social media such as Instagram and Facebook.

Solution: The AutoExpress t-shirt was part of the SOEC Legacy series of clothing and it was my desire to have a colorful ’80s theme when these graphics debuted.

Software Used: Adobe Illustrator & Adobe Photoshop

SOEC AutoExpress Tee marketing graphic - Facebook & Web Forum use
SOEC AutoExpress Tee marketing graphic – Facebook & Web Forum use
SOEC AutoExpress Tee marketing graphic - Instagram use
SOEC AutoExpress Tee marketing graphic – Instagram use

[2017]

SOEC – 25th Anniversary Celebration Card

Our 25th Anniversary promotional cards were well received by participants of Fabulous Fords Forever 2017. Happy Birthday!

SOEC 25th Anniversary postcard.
SOEC 25th Anniversary postcard.

Task: Create a promotional postcard to celebrate the 25th Anniversary of Saleen Owners and Enthusiasts Club. Postcard production was for the 2017 Fabulous Fords Forever car show at Knott’s Berry Farm.

Solution: Locate original color negative scan of a famously promoted 1990 Saleen Mustang and search my archives for Greg Wackett’s photography from the first official SOEC meet & greet weekend.

Size: 5.5×8.5
Stock: 14 pt. cardstock gloss
Quantity: 200 units
Software Used: Adobe Illustrator & Adobe Photoshop

Scan color slide from Saleen Automotive.
Scan color slide from Saleen Automotive.
My version after color enhancement and layer masks.
My version after color enhancement and layer masks.

[2017]