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SOEC – Saleen SCORCHER T-Shirt

To celebrate Saleen Automotives’ rich racing history, Saleen Owners and Enthusiasts Club did a limited run of tee-shirts with the original Saleen and SCORCHER sponsor logos.

SOEC Retro-inspired 1991 Saleen Autosport Racing Tee.
SOEC Retro-inspired 1991 Saleen Autosport Racing Tee.
1991 Saleen Mustang competition vehicle.
1991 Saleen Mustang competition vehicle.

Task: Create a limited-edition, retro-inspired t-shirt that celebrates Saleen Autosport racing heritage from 1991, the Champion “Scorcher” series battery.

Solution: Recreate each vintage logo of final shirt design. The 1988-98 Saleen corporate logos were no-longer on file.

Quantity: 50 units.
Software Used: Adobe Illustrator

SOEC SCORCHER Tee sample rendering.
SOEC SCORCHER Tee sample rendering.

[2018]

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SOEC – Saleen SCORCHER T-Shirt – Advertising & Marketing

Task: Create marketing graphics for the sale and promotion of Saleen Owners and Enthusiasts Club ‘Saleen SCORCHER’ t-shirt. These promo graphics were for posting on social media such as Instagram and Facebook.

Solution: The ‘Saleen SCORCHER’ t-shirt was part of the SOEC Legacy series of clothing and it was my desire to celebrate the 1991 Saleen Autosport racing team.

Software Used: Adobe Illustrator & Adobe Photoshop

SOEC Saleen Scorcher Tee marketing graphic – Instagram use
SOEC Saleen Scorcher Tee marketing graphic – Instagram use

[2018]

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Revisit FORMULA GP decal

I went back and revisited my Formula PG logo attempt. I was sent an unused, multi-color, FORMULA GP decal from Mark LaMaskin, I pulled measurements and angles from this sample to make my new single tone replica.

For those keeping tabs, this was an 1987 through 1989 decal.

My Formula GP logo revisited.
My Formula GP logo revisited.

[2018]

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Recreating vintage “Hunter Engineering” logo

Vintage "Hunter" decal shown on 1988 race car.
Vintage “Hunter” decal shown on 1988 race car.

One of the main issues I had with recreating the Hunter Engineering logo was finding as example of this vintage asset to pull measurements from. I was sent an used Hunter sticker from Mark LaMaskin, using this as a guide, I modified a standard font, built the shield in three parts, and with the handy pen tool spent time creating the man and doggie silhouettes.

For those keeping tabs, this was a 1987 and 1988 decal.

My version of the vintage Hunter Engineering logo.
My version of the vintage Hunter Engineering logo.

[2018]

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SOEC – SP Corporate T-Shirt – Advertising & Marketing

Task: Create marketing graphics for the sale and promotion of Saleen Owners and Enthusiasts Club ‘Saleen Performance’ t-shirt. These promo graphics were for posting on social media such as Instagram and Facebook.

Solution: The ‘Saleen Performance’ t-shirt was part of the SOEC Legacy series of clothing and it was my desire to reintroduce the original corporate logos.

Software Used: Adobe Illustrator & Adobe Photoshop

SOEC Saleen Performance Tee marketing graphic – Facebook & Web Forum use
SOEC Saleen Performance Tee marketing graphic – Facebook & Web Forum use
SOEC Saleen Performance Tee marketing graphic – Instagram use
SOEC Saleen Performance Tee marketing graphic – Instagram use

[2018]