Photography + Design + Communication
Task: Create an “official” Instagram account for Saleen Owners and Enthusiasts Club marketing use under SaleenClub username. This Instagram account would be used to share upcoming event announcements and to keep enthusiasts active in their downtime.
Launch Date: June 2015
[2015]
Task: Offer a fresh face with new brand awareness.
Solution: Employed the new wreath design, that was mainly used for both web & paper materials, to become a new decal.
Size: 3 inch die-cut
Quantity: 3,000 (est.).
Software Used: Adobe Illustrator
[2015]
Task: Revamp aging website for the Saleen Owners and Enthusiasts Club. Previous website was a collection of static HTML pages created in 2005. Idea was to create a new website, using WordPress, that would streamline content updates and highlight featured front-page articles.
Solution: Based website update on WordPress Twenty Fourteen theme. Modified style sheet and page code (with custom child theme) in order to house document archives and vehicle production data from previous website. It was determined this was the best method to speed up the launch date of new site. All features would be located at the URL soec.org .
Project Date: 2014
Software Used: Adobe Illustrator, Adobe Photoshop
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Pictured:
– The 2014 homepage
– Sample content page
– Sample modified page to house production data
[2014]
Task: Create a new, modern logo for the Saleen Owners and Enthusiasts Club.
Solution: Re-purposed “wreath” art from 2008 S302 Sterling Edition production vehicle. Created custom Saleen corporate “S” logo for inclusion in the center. Wrapped both elements with text featuring group name, URL and established year.
Software Used: Adobe Illustrator
[2012]
Task: Convey a global, enduring entity with a nostalgic look.
Solution: Map where the vehicles went, include establish year within a modified corporate championship wreath, remodel the 1992 logo using the updated 1999 corporate logos.
Size: 3 inch die-cut
Quantity: 3,000 (est.).
Software Used: Adobe Illustrator
Task: Create advertisement for large Washington event program (2009).
Solution: Modified Postcard file.
Software Used: Adobe Illustrator, Photoshop & InDesign
Task: Promotional Postcard to promote 25-Years of the Saleen marque.
Size: 6×4.25
Stock: 14 pt. cover gloss
Quantity: 2,000 (est.)
Software Used: Adobe Illustrator, Photoshop & InDesign
Task: Create advertisement for large Pennsylvania event program (2009).
Solution: Modified Postcard file.
Software Used: Adobe Illustrator, Photoshop & InDesign
My introduction to Trademarks.
Serial Number: 77650719
Filing Date: January 15, 2009
Registration Number: 3672280
This 24×18″ poster was created as a promotional item for the Saleen Owners and Enthusiasts Club.
Item Production: 2,000 (est.)
Software Used: Adobe Illustrator and Photoshop
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1994 Anniversary Event track image from the Greg Wackett archives.
Side view image of 2006/07 S281 Speedster from Saleen, Inc dealer material.
