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SOEC – Saleen SCORCHER T-Shirt

To celebrate Saleen Automotives’ rich racing history, Saleen Owners and Enthusiasts Club did a limited run of tee-shirts with the original Saleen and SCORCHER sponsor logos.

SOEC Retro-inspired 1991 Saleen Autosport Racing Tee.
SOEC Retro-inspired 1991 Saleen Autosport Racing Tee.
1991 Saleen Mustang competition vehicle.
1991 Saleen Mustang competition vehicle.

Task: Create a limited-edition, retro-inspired t-shirt that celebrates Saleen Autosport racing heritage from 1991, the Champion “Scorcher” series battery.

Solution: Recreate each vintage logo of final shirt design. The 1988-98 Saleen corporate logos were no-longer on file.

Quantity: 50 units.
Software Used: Adobe Illustrator

SOEC SCORCHER Tee sample rendering.
SOEC SCORCHER Tee sample rendering.

[2018]

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SOEC – Saleen Performance T-Shirt

To celebrate Saleen Automotives’ rich production car history from the late 1980s and early 1990s, Saleen Owners and Enthusiasts Club did a limited run of tee-shirts with the original Saleen corporate logos.

SOEC Retro-inspired Saleen Performance Corporate Tee
SOEC Retro-inspired Saleen Performance Corporate Tee

Task: Create a limited-edition, retro-inspired t-shirt that celebrates Saleen Performance early production car heritage.

Solution: Recreate each vintage logo of final shirt design. The 1988-98 Saleen corporate logos were no-longer on file.

Quantity: 50 units.
Software Used: Adobe Illustrator

SOEC SP Corporate Tee sample rendering.
SOEC SP Corporate Tee sample rendering.

[2018]

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SOEC – AutoExpress T-Shirt

To celebrate Saleen Automotives’ rich racing history from the late 1980s, Saleen Owners and Enthusiasts Club did a limited run of tee-shirts with the original Saleen and AutoExpress sponsor logos.

SOEC Retro-inspired 1989 Saleen Autosport Racing T.
SOEC Retro-inspired 1989 Saleen Autosport Racing Tee.
Original 1989 Saleen Mustang competition vehicle.
Original 1989 Saleen Mustang competition vehicle.

Task: Create a limited-edition, retro-inspired t-shirt that celebrates Saleen Autosport early racing heritage, General Tire Motorsports & Montgomery Ward AutoExpress service centers.

Solution: Recreate each vintage logo of final shirt design. The 1988-98 Saleen corporate logos were no-longer on file as a digital design and AutoExpress service centers were out-of-business for decades. The tri-color “swoop” was my interpretation of the 1987-89 General Tire Motorsports paint scheme.

Quantity: 50 units.
Software Used: Adobe Illustrator

SOEC AutoExpress Tee sample rendering.
SOEC AutoExpress Tee sample rendering.

[2017]

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SOEC Decal – Legacy Version (1992 & 2015)

Early B&W test print of recreation 1992 SOEC logo
Early B&W test print of recreation 1992 SOEC logo

Task: Recreate the original 1992 Saleen Owners and Enthusiasts Club logo for use on a retro screen print decal.

Solution: Start by recreating the original 1988-98 Saleen corporate “S” logo. Then try and find a match for the curved font.

Size: Custom 3 inch die-cut with flat bottom. A custom die was produced to create a flat bottom decal.
Quantity: 3,000 (est.).
Software Used: Adobe Illustrator

Final artwork for what became known as the "Legacy '92 SOEC decal"
Final artwork for what became known as the “Legacy ’92 SOEC decal”
Original early 1990s SOEC decal. One of my samples.
Original early 1990s SOEC decal. One of my samples.

[2015]

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SOEC – Instagram Templates

SOEC Instagram
SOEC Instagram

Task: Make posts from the newly created Saleen Owners and Enthusiasts Club Instagram page easily identifiable in follower feeds.

Solution: Create two png photo overlays with hashtags #SaleenClub and #SaleenAddiction for bulk use of image posts. “#SaleenClub” would be used for original club content while “#SaleenAddiction” would be used for content submitted by followers or by second and third parties. Both overlays would feature a simplified club logo at top-center.

Size: 640px/640px
Software Used: Adobe Illustrator & Adobe Photoshop

SOEC Instagram overlays - #SaleenClub #SaleenAddiction
SOEC Instagram overlays – #SaleenClub #SaleenAddiction

[2015]

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SOEC: Modern Version – Wreath Logo (2011)

Task: Create a new, modern logo for the Saleen Owners and Enthusiasts Club.

Solution: Re-purposed “wreath” art from 2008 S302 Sterling Edition production vehicle. Created custom Saleen corporate “S” logo for inclusion in the center. Wrapped both elements with text featuring group name, URL and established year.

Software Used: Adobe Illustrator

2011 SOEC logo

[2012]

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SOEC Decal – International Version (2009)

Task: Convey a global, enduring entity with a nostalgic look.
Solution: Map where the vehicles went, include establish year within a modified corporate championship wreath, remodel the 1992 logo using the updated 1999 corporate logos.
Size: 3 inch die-cut
Quantity: 3,000 (est.).
Software Used: Adobe Illustrator

SOEC Decal

SOEC Decal