Photography + Design + Communication
Task: Create marketing graphics for the sale and promotion of Saleen Owners and Enthusiasts Club ‘Saleen SCORCHER’ t-shirt. These promo graphics were for posting on social media such as Instagram and Facebook.
Solution: The ‘Saleen SCORCHER’ t-shirt was part of the SOEC Legacy series of clothing and it was my desire to celebrate the 1991 Saleen Autosport racing team.
Software Used: Adobe Illustrator & Adobe Photoshop
[2018]
Task: Create marketing graphics for the sale and promotion of Saleen Owners and Enthusiasts Club ‘Saleen Performance’ t-shirt. These promo graphics were for posting on social media such as Instagram and Facebook.
Solution: The ‘Saleen Performance’ t-shirt was part of the SOEC Legacy series of clothing and it was my desire to reintroduce the original corporate logos.
Software Used: Adobe Illustrator & Adobe Photoshop
[2018]
Task: Create marketing graphics for the sale and promotion of Saleen Owners and Enthusiasts Club AutoExpress t-shirt. These promo graphics were for posting on social media such as Instagram and Facebook.
Solution: The AutoExpress t-shirt was part of the SOEC Legacy series of clothing and it was my desire to have a colorful ’80s theme when these graphics debuted.
Software Used: Adobe Illustrator & Adobe Photoshop
[2017]
Our 25th Anniversary promotional cards were well received by participants of Fabulous Fords Forever 2017. Happy Birthday!
Task: Create a promotional postcard to celebrate the 25th Anniversary of Saleen Owners and Enthusiasts Club. Postcard production was for the 2017 Fabulous Fords Forever car show at Knott’s Berry Farm.
Solution: Locate original color negative scan of a famously promoted 1990 Saleen Mustang and search my archives for Greg Wackett’s photography from the first official SOEC meet & greet weekend.
Size: 5.5×8.5
Stock: 14 pt. cardstock gloss
Quantity: 200 units
Software Used: Adobe Illustrator & Adobe Photoshop
[2017]
Task: Make video posts from Saleen Owners and Enthusiasts Club Instagram page easily identifiable.
Solution: Create an Adobe Premiere Pro template for short video edits. This template would exclusively be used Instagram video posts. Much like the photo overlays, these would easily identify SOEC content to followers.
Size: 640px/640px
Software Used: Adobe Premiere, Adobe Illustrator & Adobe Photoshop
[2016]
Task: Make posts from the newly created Saleen Owners and Enthusiasts Club Instagram page easily identifiable in follower feeds.
Solution: Create two png photo overlays with hashtags #SaleenClub and #SaleenAddiction for bulk use of image posts. “#SaleenClub” would be used for original club content while “#SaleenAddiction” would be used for content submitted by followers or by second and third parties. Both overlays would feature a simplified club logo at top-center.
Size: 640px/640px
Software Used: Adobe Illustrator & Adobe Photoshop
[2015]
Task: Create an “official” Instagram account for Saleen Owners and Enthusiasts Club marketing use under SaleenClub username. This Instagram account would be used to share upcoming event announcements and to keep enthusiasts active in their downtime.
Launch Date: June 2015
[2015]
Task: Revamp aging website for the Saleen Owners and Enthusiasts Club. Previous website was a collection of static HTML pages created in 2005. Idea was to create a new website, using WordPress, that would streamline content updates and highlight featured front-page articles.
Solution: Based website update on WordPress Twenty Fourteen theme. Modified style sheet and page code (with custom child theme) in order to house document archives and vehicle production data from previous website. It was determined this was the best method to speed up the launch date of new site. All features would be located at the URL soec.org .
Project Date: 2014
Software Used: Adobe Illustrator, Adobe Photoshop
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Pictured:
– The 2014 homepage
– Sample content page
– Sample modified page to house production data
[2014]
My introduction to Trademarks.
Serial Number: 77650719
Filing Date: January 15, 2009
Registration Number: 3672280
Task was to revamp the aging periodical ‘Saleen Alley’ for the Saleen Owners and Enthusiasts Club. This project was handed-down after the successful website relaunch of 2006.
Challenges: How does InDesign function?
Solution: Purchase a used, two release old, InDesign text and read, read, read; while collecting a series of samples to try and duplicate layout arrangements.
Start: Volume 9, Issue 1
End: Volume 11, Issue 2
Quantity: Thousands.
Software Used: Adobe InDesign & Photoshop
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– Various editions included with Corporate Sales Materials to 150-200 Ford Dealers stocking Saleen Vehicles.
– Complementary issues available to shoppers at The Saleen Store, Irvine Spectrum Center.
– Closest competing grassroots publication debuts new format in response.
