My Letter of Authenticity arrives from Saleen Automotive.
[2017]
Saleen Automotive LOA arrives
SOEC – AutoExpress T-Shirt – Advertising & Marketing
Task: Create marketing graphics for the sale and promotion of Saleen Owners and Enthusiasts Club AutoExpress t-shirt. These promo graphics were for posting on social media such as Instagram and Facebook.
Solution: The AutoExpress t-shirt was part of the SOEC Legacy series of clothing and it was my desire to have a colorful ’80s theme when these graphics debuted.
Software Used: Adobe Illustrator & Adobe Photoshop
[2017]
SOEC – AutoExpress T-Shirt
To celebrate Saleen Automotives’ rich racing history from the late 1980s, Saleen Owners and Enthusiasts Club did a limited run of tee-shirts with the original Saleen and AutoExpress sponsor logos.
Task: Create a limited-edition, retro-inspired t-shirt that celebrates Saleen Autosport early racing heritage, General Tire Motorsports & Montgomery Ward AutoExpress service centers.
Solution: Recreate each vintage logo of final shirt design. The 1988-98 Saleen corporate logos were no-longer on file as a digital design and AutoExpress service centers were out-of-business for decades. The tri-color “swoop” was my interpretation of the 1987-89 General Tire Motorsports paint scheme.
Quantity: 50 units.
Software Used: Adobe Illustrator
[2017]
SOEC – 25th Anniversary Celebration Card
Our 25th Anniversary promotional cards were well received by participants of Fabulous Fords Forever 2017. Happy Birthday!
Task: Create a promotional postcard to celebrate the 25th Anniversary of Saleen Owners and Enthusiasts Club. Postcard production was for the 2017 Fabulous Fords Forever car show at Knott’s Berry Farm.
Solution: Locate original color negative scan of a famously promoted 1990 Saleen Mustang and search my archives for Greg Wackett’s photography from the first official SOEC meet & greet weekend.
Size: 5.5×8.5
Stock: 14 pt. cardstock gloss
Quantity: 200 units
Software Used: Adobe Illustrator & Adobe Photoshop
[2017]
SOEC – Instagram Videos
Task: Make video posts from Saleen Owners and Enthusiasts Club Instagram page easily identifiable.
Solution: Create an Adobe Premiere Pro template for short video edits. This template would exclusively be used Instagram video posts. Much like the photo overlays, these would easily identify SOEC content to followers.
Size: 640px/640px
Software Used: Adobe Premiere, Adobe Illustrator & Adobe Photoshop
[2016]
SOEC Decal – Legacy Version (1992 & 2015)
Task: Recreate the original 1992 Saleen Owners and Enthusiasts Club logo for use on a retro screen print decal.
Solution: Start by recreating the original 1988-98 Saleen corporate “S” logo. Then try and find a match for the curved font.
Size: Custom 3 inch die-cut with flat bottom. A custom die was produced to create a flat bottom decal.
Quantity: 3,000 (est.).
Software Used: Adobe Illustrator
[2015]
SOEC – Instagram Templates
Task: Make posts from the newly created Saleen Owners and Enthusiasts Club Instagram page easily identifiable in follower feeds.
Solution: Create two png photo overlays with hashtags #SaleenClub and #SaleenAddiction for bulk use of image posts. “#SaleenClub” would be used for original club content while “#SaleenAddiction” would be used for content submitted by followers or by second and third parties. Both overlays would feature a simplified club logo at top-center.
Size: 640px/640px
Software Used: Adobe Illustrator & Adobe Photoshop
[2015]
SOEC – Instagram Page
Task: Create an “official” Instagram account for Saleen Owners and Enthusiasts Club marketing use under SaleenClub username. This Instagram account would be used to share upcoming event announcements and to keep enthusiasts active in their downtime.
Launch Date: June 2015
[2015]
SOEC Decal – Wreath Version (2011)
Task: Offer a fresh face with new brand awareness.
Solution: Employed the new wreath design, that was mainly used for both web & paper materials, to become a new decal.
Size: 3 inch die-cut
Quantity: 3,000 (est.).
Software Used: Adobe Illustrator
[2015]
soec.org (2014)
Task: Revamp aging website for the Saleen Owners and Enthusiasts Club. Previous website was a collection of static HTML pages created in 2005. Idea was to create a new website, using WordPress, that would streamline content updates and highlight featured front-page articles.
Solution: Based website update on WordPress Twenty Fourteen theme. Modified style sheet and page code (with custom child theme) in order to house document archives and vehicle production data from previous website. It was determined this was the best method to speed up the launch date of new site. All features would be located at the URL soec.org .
Project Date: 2014
Software Used: Adobe Illustrator, Adobe Photoshop
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Pictured:
– The 2014 homepage
– Sample content page
– Sample modified page to house production data
[2014]