Task was to revamp the aging periodical ‘Saleen Alley’ for the Saleen Owners and Enthusiasts Club. This project was handed-down after the successful website relaunch of 2006.
Challenges: How does InDesign function?
Solution: Purchase a used, two release old, InDesign text and read, read, read; while collecting a series of samples to try and duplicate layout arrangements.
Start: Volume 9, Issue 1
End: Volume 11, Issue 2
Quantity: Thousands.
Software Used: Adobe InDesign & Photoshop
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– Various editions included with Corporate Sales Materials to 150-200 Ford Dealers stocking Saleen Vehicles.
– Complementary issues available to shoppers at The Saleen Store, Irvine Spectrum Center.
– Closest competing grassroots publication debuts new format in response.
